As Dale Jr’s self-appointed and unqualified replacement, BBDO's Dewey Ryder was bound to crash. We just made sure it happened live on SportCenter.
SILVER CLIO // FEATURED BY THE DRUM, USA TODAY, ADAGE, BROBIBLE, STUPIDDOPE, ESPN
CREDITS
Director: Kenny Mayne, Big Brick Productions
TVC / Campaign Creative: BBDO NY
ESPN Segment ACD: Joe Bianco
Full SportsCenter segment