I was set to infect my family computer with a LimeWire download I thought was Linkin Park's Hybrid Theory. But first I needed a screen name. Something that would define me as a friend—no, as a brand—online. “Keep it simple,” I thought. But joeb was already taken. Okay. When they zig, you zag. But joeb1 was also gone. Fuck. Now what? FartBlasterX? Hilarious. But would it resonate? I had to dig deeper. And that’s when I peaked, signing on to AOL for the first time as Joe-B1-Kenobi.
I’m still chasing that creative high today as an ACD. And now you can use my need for approval to your advantage. Let’s work together on your hardest creative problems, and push past FartBlasterX.
<3 Joe
bianco.ja2@gmail.com // 516.455.0885
AWARDS
Cannes Shortlist 2023 / 2013, Clios, Webby, Shorty, The Big Ad Gig, Voted Friendliest High School Superlative
EDUCATION
School of Visual Arts - Copywriting Cont. Ed
University of Scranton - English, Communication
EXPERIENCE
Huge New York, The Brooklyn Brothers & Golin, 1 Trick Pony, CP+B Boulder, The Concept Farm
CLIENTS
PlayStation, Google, MTN DEW, Pantone, Virgin, Citrix, JetBlue, Santander, PepsiCo, Lime-A-Rita, +